How to Prepare for a Change of Leadership
BY Sammi Caramela
Member Jack Kemper asked the Business.com community, "How can you prepare your company for a change in leadership?" We spoke to experts to outline an efficient process for a smooth transition.
How Companies Are Detecting Spear Phishing Attacks Using Machine Learning
BY Andrew Goldberg
Spear phishing attacks are becoming more sophisticated and harder to spot, but machine-learning algorithms are helping businesses detect and stop these malicious attacks.
7 Reasons to Measure Customer Lifetime Value for Your E-commerce Business
BY Frank Vitetta
E-commerce is an eventful and busy business environment. There are day-to-day tasks, problem-solving, customer retention campaigns and much more to look at. This is why customer lifetime value falls behind a bit on the list, but it shouldn't.
The Three Questions You Need to Ask to Drive Successful Sales Conversations
BY Sean Higgins
Is your sales team struggling to close sales? Overcome objections, squash the competition and motivate consumers by using these three questions to your advantage.
4 Ways Your Small Business Can Thrive Using Digital Marketing
BY Michael Weinhouse
These four tips will help you lay the groundwork for an effective digital marketing strategy.
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