25 years experience working in brand development, graphic design, digital media and advertising. Extensive experience in B2B and B2C companies in diverse markets including technology, sports and entertainment, food and beverage.
Boutique Agency with extensive network of specialized expertise.
How are you different than others in your profession?
In an era of advertising and marketing specialists, I am proud to be a well-rounded, big picture generalist with vast media experience in core branding, print, broadcast and digital. Although my abilities in each area are highly professional allowing me to work in any of those areas independently, the true value of a generalist is the ability to choose which combination of mediums are the best fit for each client and make them work together. Whether it's print, digital or broadcast, specialists typically sell their niche as the best solution for all companies and for all communications projects. Brand development solutions without media bias is my forte.
Creative Director at Communicatos
January 2010 - Present
New Media Integration
President / Creative Director at Rowe+Co Studio
January 2007 - Present
Boutique agency specializing in digital and print creative and production.
B2B focus - technology, private label, sports
Clients: Skymeter Corp, GestureSense, Banff Ice Voldka, PubBowl Football, Kaos Films Worldwide, Intelli-H2O
Chief Creative Officer at Zeno Global Ltd.
January 2005 - January 2010
Co-founding partner and CCO of Zeno Global.
Launched a new out of home advertising medium.
• Developed and produced digital motion content for the Zeno medium
• Hired and directed creative teams in North America and Asia
• Developed software and rich media for the new technology
• Mentored brands, agencies & post houses in the idiosyncrasies of the new medium
• Developed Zeno brand, positioning, USP and corporate collateral materials
Clients: Rogers Celular, Rogers Cup Tennis, Black's, Johnny Walker, Samsung Cellular, Coke, Tropicana, Pepsi, Ford
Creative Director at Boxer Communications
January 1999 - January 2005
Creative Director - full service print and broadcast ad agency.
Primary focus on Sports and Entertainment.
Strategic planning, creative development, art direction and writing.
Clients include: Molson Breweries, Lung Association, Ontario Place, Republic Bank, Kaneff Golf, Taboo Resort, William's Coffee Pubs
Freelance Creative / Art Direction at Palmer Bonner, CFP Chicago, MGA Advertising, FCB Worldwide
January 1995 - January 1999
Freelance Print and Broadcast Creative Development and Production
Brands: Molson, Toyota, Bauer, Formica, Snapple, Heineken, Molson Canadian, Fuji Film, Ducane
Direct Clients: IMAX, Gala Films, Allan King Films
Creative Director at Lofranco Advertising
March 1989 - May 1995
Specializing in Sports and Entertainment. Key accounts: Molson Breweries, Cats - the Musical, Elgin Theatre, Royal Alexander Theatre
Art Director at Richards Advertising
April 1987 - June 1989
Specializing in the home builder/residential development sector.
Brands: Bramalea Homes, Costain Construction, Great Gulf Homes
Field of Study: Graphic Design, Advertising/Illustration
Toronto, ON Canada
Phone: 416 618 4384