Introduction

About Me

25 years experience working in brand development, graphic design, digital media and advertising. Extensive experience in B2B and B2C companies in diverse markets including technology, sports and entertainment, food and beverage.

Business Description

Boutique Agency with extensive network of specialized expertise.

My Skills

positioning-strategies
naming
grahic-design
advertising
websites
logos
packaging
video
print
creative-strategy
creative-development
creative-direction
art-direction
copywriting
brand-development
corporate-identity
logo-design
graphic-design
website-development
web-design
digital-media
banners
seo
social-media-marketing
typography
interactive-media
print-production
brochures
direct-marketing
direct-mail
promotions
pop
adobe-creative-suite
photoshop
illustrator
dreamweaver
flash
photography
indesign
video-editing
final-cut-pro
after-effects
premiere
film-production
video-production
posters
pre-press

Profile Questions

How are you different than others in your profession?

In an era of advertising and marketing specialists, I am proud to be a well-rounded, big picture generalist with vast media experience in core branding, print, broadcast and digital. Although my abilities in each area are highly professional allowing me to work in any of those areas independently, the true value of a generalist is the ability to choose which combination of mediums are the best fit for each client and make them work together. Whether it's print, digital or broadcast, specialists typically sell their niche as the best solution for all companies and for all communications projects. Brand development solutions without media bias is my forte.

Work/Experience

Creative Director at Communicatos

January 2010 - Present
New Media Integration

President / Creative Director at Rowe+Co Studio

January 2007 - Present
Boutique agency specializing in digital and print creative and production.
B2B focus - technology, private label, sports
Clients: Skymeter Corp, GestureSense, Banff Ice Voldka, PubBowl Football, Kaos Films Worldwide, Intelli-H2O

Chief Creative Officer at Zeno Global Ltd.

January 2005 - January 2010
Co-founding partner and CCO of Zeno Global.
Launched a new out of home advertising medium.

• Developed and produced digital motion content for the Zeno medium
• Hired and directed creative teams in North America and Asia
• Developed software and rich media for the new technology
• Mentored brands, agencies & post houses in the idiosyncrasies of the new medium
• Developed Zeno brand, positioning, USP and corporate collateral materials

Clients: Rogers Celular, Rogers Cup Tennis, Black's, Johnny Walker, Samsung Cellular, Coke, Tropicana, Pepsi, Ford

Creative Director at Boxer Communications

January 1999 - January 2005
Creative Director - full service print and broadcast ad agency.
Primary focus on Sports and Entertainment.
Strategic planning, creative development, art direction and writing.

Clients include: Molson Breweries, Lung Association, Ontario Place, Republic Bank, Kaneff Golf, Taboo Resort, William's Coffee Pubs

Freelance Creative / Art Direction at Palmer Bonner, CFP Chicago, MGA Advertising, FCB Worldwide

January 1995 - January 1999
Freelance Print and Broadcast Creative Development and Production
Brands: Molson, Toyota, Bauer, Formica, Snapple, Heineken, Molson Canadian, Fuji Film, Ducane

Direct Clients: IMAX, Gala Films, Allan King Films

Creative Director at Lofranco Advertising

March 1989 - May 1995
Specializing in Sports and Entertainment. Key accounts: Molson Breweries, Cats - the Musical, Elgin Theatre, Royal Alexander Theatre

Art Director at Richards Advertising

April 1987 - June 1989
Specializing in the home builder/residential development sector.
Brands: Bramalea Homes, Costain Construction, Great Gulf Homes

Education

Sheridan College

Field of Study: Graphic Design, Advertising/Illustration

Location

Contact Information

Toronto, ON Canada
Phone: 416 618 4384

Wayne's Badges

Login to Business.com

Login with Your Account
Forgot Password?
New to Business.com? Join for Free

Join Business.com

Sign Up with Your Social Account
Create an Account
Sign In

Use of this website constitutes acceptance of the Terms of Use, Community Guidelines, and Privacy Policy.

Reset Your Password

Enter your email address and we'll send you an email with a link to reset your password.

Cancel