Valerie Answered: What is the most effective way to target family-owned businesses and partnerships?

I love networking & the majority of businesses I network with are small mom & pop shops. Networking is all about referrals. Set up a one to one with your target business & DON'T SELL! Ask them how you...

Valerie Answered: Small Business Saturday: How can I take full advantage?

All my marketing is through networking, social media & volunteering for charity events. I have built an effective referral network that brings me business. A few years ago, a group of 10 business owners...

Valerie commented on: How often should you update your headshot on your website / business cards?

I beg to differ, John. Check out this article and the impact of your profile picture: http://www.businessinsider.com/biggest-linkedin-profile-photo-mistakes-2016-10

Valerie Answered: How often should you update your headshot on your website / business cards?

In my business, it's every two years. And please people, loose the blue/gray background headshots. It looks like your 8th grade class pic. I think a professional headshot is worth the money. I especially...

Valerie Answered: What is one reason you could give a business owner for why a business has to grow?

You can't put all your eggs in one basket. I knew a production company that scored a big TV show & that became its main focus & didn't cultivate any other project. A few years later, the show was canceled...

Valerie Answered: How can I raise prices on my existing customers without losing them?

When I was raising the rent on my units, I sent out a letter saying the increase was going to go into effect in 3 mos, giving them ample time to get used to the idea or make other arrangements. My renters...

Valerie Answered: How do I produce professional looking videos for my business?

I agree with Jerry Nelson. If you want professional looking video, hire a professional production company. Save the DIY's for quick tips & tricks that you can share on social media.

Valerie Answered: What should a Food Truck business be tweeting about?

Everyone has offered great suggestions here. Establish yourself as an expert in your field with your posts as suggested: cooking, preparation, ingredients and the food truck industry. Also, share the love...

Valerie Answered: As a small business, is it better to save money and do my taxes myself or hire a professional?

You're not going to save $$ doing it yourself! For years I used H&R Block & discovered they were being ULTRA conservative. When a real accountant got a hold of my taxes, he pointed out hundreds of dollars...

Valerie Answered: Is marketing harder for small business owners?

Yes & No. Its harder because of little to no budget to pay someone else to do it for you. But, with all the free social media platforms available, you can establish yourself as an expert in your field...

Valerie Answered: As a business owner, what do you feel is most important when it comes to building solid small business operations?

1.Establishing yourself as an expert in your field. 2. Building your referral network by attending networking group meetings & following up with one-to-one's. 3. Follow up your networking with a solid,...

Valerie Answered: Do I really need a logo?

YES! Consistency in your branding helps people quickly identify you. Your logo, your colors, your tag line, your font should be consistent from your website, to your business card, social media, letterhead,...

Valerie Answered: How do I find and choose the right keywords?

Go to various search engines like Google or Youtube. punch in key words you think would work. When you start seeing competitors that are getting 50,000...1,000,000 hits for that key word, that's what...

Valerie Answered: Are local chambers of commerce worth the membership fee?

We have a large chamber with 20,000 members, many are corporations that do not come to events to Network be just socialize, many times sending their PA's for a nice lunch or cocktails. I was a member for...

Valerie commented on: How can I distinguish a professional social media presence from my personal one?

I agree. And make sure your LinkedIn profile is complete! Its frustrating when someone asks to connect and all it says is "Joe Smith" works at "ABC Company" --no links to his company page, no profile pic,...

Valerie Answered: How can I distinguish a professional social media presence from my personal one?

Don't ever fool yourself to think your personal social media accounts will never be seen by a potential or current client. While I have strong political & religious views, you'll never see any of them...

Valerie Answered: If people aren't engaging with our posts, should we lose some of the crowd and start again?

A very wise social media expert once said to me, "You're sucking the social out of social media!" In other words, all my posts were marketing. So now I'm sure to post fun things as well to show my personal...

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