The Basics of Web Design

All websites are, in some way, an effort to gain an audience for a business, a product, or a person. The design of the site should be representative of that.

If you’re looking for a simple definition of web design, you could say that is the art of creating visually pleasing and functional web pages using a variety of tools. But because there is such a grand variety of tools, what is web design for one person may be completely different for another.

We can agree, I think in the fact that there is an art to designing a website. One of the key ingredients to designing a site is in understanding what the main purpose of the site is. Is it going to be a commercial site? Is it going to be an exposition site? Will it be a simple weblog? The purpose of the site will play a large role in determining the best design for it.

Any website design needs to be pleasant to look at and easy to get around on. The site navigation is really important, especially for a commercial site. If your prospective clients or customers can’t find their way around the site easily, they may very well head off to another to spend their money.

All websites are, in some way, an effort to gain an audience for a business, a product, or a person. The design of the site should be representative of that.

- Dr. John Elcik, the Pragmatic Web Designer

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