MindShuffle offers custom marketing strategies to solo practitioners and small businesses on a retainer on project basis. We're your communication partner as your business grows and changes.
> integrated marketing strategy
> personal & business branding
> social media community management
> web site development
> content marketing
> collateral development
> public relations & publicity
> event management
> speaking engagements & marketing education
Marketing is about bringing awareness of your brand - your company's personality - to the community. As a small business, your neighbors are your customers, so it's vital that the community you serve knows who you are.
At MindShuffle, we've created The MindShuffle Way, which simplifies the process of establishing your business as a "friendly face" in the neighborhood. We take care of all the complex stuff; but with The MindShuffle Way, you understand the reason behind each strategy, so you're comfortable with the process. It's specialized marketing excellence combined with clarity and direction. Uniquely MindShuffle.
MindShuffle isn't your typical marketing company. You'll receive the high-quality, personalized service you expect from a boutique firm, and a guide who will show you why integrated marketing is a smart choice for your business. Pushing your organization to the next level is daunting. We're here to help you move forward with confidence and knowledge.
What do you like most about your profession?
I love working with clients and "see the light come on," or, watch people find their success. To provide help and guidance to people who are anxious about pushing their business and of using new tools that seem so daunting is rewarding; it's my passion. It's my job to simplify this process so clients can promote their business confidently and continue with the business at hand: their business!
How are you different than others in your profession?
MindShuffle concentrates on working only with solopreneurs, small, independent businesses and non-profits who are interested in and capable of seeing true change happen quickly. Services are focused on helping guide clients to success by educating them on and simplifying the marketing process, which can be overwhelming for non-marketers.
What are your biggest professional influences (books, mentors, events)?
I love reading Seth Godin's work (his blog is outstanding). I also enjoy reading work by Ann Handley, Bryan Kramer, Mark Schaefer, Mike Moran, among so many others. There are so many fantastic thought leaders in the marketing realm; I discover new mentors to follow each day! I also love listening to podcasts. I especially enjoy Big Value Big Business with James Lynch; The Marketing Companion with Mark Schaefer and Tom Webster; The Enchanting Lawyer with Jacob Sapotchnik; Social Media Marketing with Michael Stelzner; and This Old Marketing with Mike Pulizzi and Robert Rose.
Owner at MindShuffle, LLC
April 2014 - Present
MindShuffle is a marketing company that specializes in helping solopreneurs, small businesses and not-for-profit organizations discover their voices and share them with the world through customized integrated marketing strategies. MindShuffle will change the way you think about marketing.
Community Outreach and Education Manager at Home Helpers
June 2012 - May 2014
Director of Sales & Marketing at The Arbors at Buck Run at Morningside Management, LLC
December 2010 - January 2012
Director of Community Relations at Chelsea Senior Living
April 2010 - December 2010
Geriatric Care Manager at Aging Advisors
October 2009 - April 2010
Director of Community Relations at Abrams Hebrew Academy
September 2008 - April 2010
Owner/Principal Resource Consultant at Beacon Senior Resources
December 2007 - November 2008
Admissions Counselor at Paul's Run Retirement Community
January 2007 - December 2007
Community Relations Specialist at Atrium Village
January 2003 - January 2005
Account Executive & Media Relations Specialist at Bonnie Heneson Communications
January 2001 - January 2003
Rutgers Center for Management Development
Field of Study: Digital Marketing
National Resource Center on Supportive Housing and Home Modification at the University of Souther...
Degree: Executive Certificate
Field of Study: Home Modification
Field of Study: Communication with focus on Interpersonal Communication
Framingham High School
Degree: High School Diploma
Chairperson of the Year, Public Relations Committee
Issuer: Reisterstown-Owings Mills-Glyndon Chamber of Commerce
Date: Feb 11, 2004
Proficiency: Limited Working Proficiency
Publication: Jessica Federman
Date: Feb 01, 2014
Visit my blog regularly for thoughts about our digital world, trends and tips you can use to market your business, and other musings!
Bucks County, PA