Introduction

About Me

Helder advises start-ups and established organizations in successfully applying action-oriented and means driven entrepreneurial thinking and lean launch principles to new products / ventures. He provides workshops, training, and mentoring. Helder spent a decade researching, teaching, and mentoring startups. Before earning his PhD at the University of Oregon, Helder worked for fifteen years as an entrepreneur, consultant, director of economic development and entrepreneurship programs, marketing and advertising professional, and electrical engineer. Helder earned his MBA from San Francisco State University and a BS in Electrical Engineering from Northeastern University.

Specialties: Lean entrepreneurial thinking and acting, entrepreneurship, innovation, strategy

Business Description

I advise organizations in applying lean entrepreneurial thinking and acting (LETA) principles to new product / venture launches. Provide workshops, training, mentoring, and consulting. Developed the Lean Liftoff program, which assists very early stage innovators and entrepreneurs in the process of moving from idea / concept to developing a viable business model.

My Skills

business-strategy
strategy
marketing-strategy
strategic-planning
business-planning
international-business
business-development
strategic-consulting
business-model-innovation
management
program-management
research
start-ups
data-analysis
market-research
new-business-development
marketing
public-relations
social-networking
executive-coaching
technological-innovation
venture-capital
higher-education
leadership-development
leadership
analysis
management-consulting
fundraising
university-teaching
innovation
team-building
product-development
innovation-management
public-speaking
nonprofits
organizational-development
coaching
training
social-media
mentoring
consulting
teaching

Work/Experience

Adjunct Faculty, School of Business and Economics at Sonoma State University

October 2015 - Present
Starting in January 2016, I will be teaching the MBA and undergraduate courses in entrepreneurship, with an emphasis on lean launch / customer discovery.

Entrepreneur in Residence at Sonoma State University

February 2015 - Present
Provide training, mentoring, and networking / collaboration opportunities to aspiring and existing student entrepreneurs.

Adjunct Faculty, Entrepreneurship at Santa Rosa Junior College

January 2015 - Present
Currently teaching capstone course in the Entrepreneurship Certificate Program, which focuses on teaching lean launch / customer discovery process.

Program Mentor at SoCo Nexus Sprout

March 2014 - Present
SoCo Nexus Sprout is an exclusive mentoring program which takes North Bay startups in technology (products or software), medical devices, consumer products, and agriculture from the early business plan stage and prepares them for funding (angel, venture capital and debt financing) over a 6-month time period. Our mentors are successful entrepreneurs and executives who are now angel investors and advisors passionate about empowering the next generation of entrepreneurs.

http://soconexus.org/sprout/

Lean Launch Specilaist and Start-Up Mentor at HJS Consulting

January 2014 - Present
Advise organizations in successfully applying action-oriented and means driven entrepreneurial thinking and lean launch principles to new products / ventures. Provide workshops, training, and mentoring.

Developed the Lean Liftoff program, which assists very early stage innovators and entrepreneurs in the process of moving from idea / concept to developing a viable business model. Our goals are to encourage more entrepreneurial activity, to provide tools, training, and mentoring for relatively quick and cost-effective assessments of the viability of ideas, and to accelerate and enhance the preparation of innovators / entrepreneurs to take advantage of the services provided by their local ecosystem. The desired payoff for ecosystems is a fuller and better prepared “pipeline” of promising ventures. The two-stage Lean Liftoff program is based on the principles of the lean launch / customer discovery process. The first stage, Preparing for Liftoff, is a 3 hour workshop which provides an overview of the lean launch / customer discovery process and assists attendees in articulating their ideas in terms of an opportunity and business model using the business model canvas framework. The second stage, Do You Have Ignition?, consists of training and mentoring venture teams through the customer discovery process to further develop, test, and assess the viability of their business model. Teams who complete the second stage will be directed to existing ecosystem resources for further development of their venture -- e.g., business plan, seeking capital, securing proper licensing and permits.

Asst Professor of Entrepreneurship at University of Portland

July 2011 - December 2013
Taught courses in entrepreneurship and innovation, strategy. Developed new curriculum and methods for teaching entrepreneurship and innovation, including implementation of lean start-up principles. Assisted in the development and delivery of executive education offerings. Conducted research on decision making processes of entrepreneurs, business model development and evolution, and the emergence of markets.

Board Member at CONNECT Foundation

February 2010 - May 2011

Asst Professor of Management at University of San Diego

August 2007 - August 2011
Taught entrpreneurship, innovation, and strategy. Entrepreneruship Club founding Advisor. Launched and directed the school's busines plan competition. Engaged with local entrepreneurship and economic development organizations on behalf of the university.

Graduate Teaching Fellow at University of Oregon

September 2003 - June 2007

Strategic Planning Consultant at The Strategic Dimension

January 2001 - August 2003
Provided strategic and business plan consulting services; served as a technology industry liaison for business, professional, and non-profit organizations

Education

University of Oregon - Charles H. Lundquist College of Business

Degree: PhD
Field of Study: Marketing; Entrepreneurship and Innovation

San Francisco State University, College of Business

Degree: MBA
Field of Study: Marketing

Northeastern University

Degree: BSEE
Field of Study: Electrical Engineering

Languages

Swedish

Proficiency: Elementary Proficiency

French

Proficiency: Limited Working Proficiency

Portuguese

Proficiency: Limited Working Proficiency

Location

Contact Information

Santa Rosa, CA

Helder's Badges

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